JUUL vaping has become the “in” thing for American teens, as many of the youths of today have been convinced that this e-cigarette brand is not as harmful as the conventional tobacco-based cigarettes. A large number of America’s teen population think that JUUL is hip and cool, because it’s high-tech, odorless, comes in different flavors and can be used discreetly. A JUUL does not only look like a USB flash drive, it can also be charged via USB port.
In fact U.S. teens no longer call e-cigarette use as vaping but juuling, since 75% of the American e-cigarette market is dominated by the JUUL brand. Even more aggravating is that marketing campaigns and promotion of the e-cigarette is largely carried out in social media sites. Reports have it that the JUUL company is even paying social media influencers who post stories, tweets, and images promoting the so-called claims that JUUL is the best alternative to smoking cigarettes.
Many of today’s youth have been led to believe that they are not consuming nicotine when vaping or juuling. In a survey conducted by the University of Michigan in 2016, majority of the 40,000 youths who were interviewed think they are vaping only flavoring and not nicotine,
The most recent report comes from the Centers for Disease Control and Prevention (CDC), which revealed alarming data about e-cigarette users among high school youths. The CDC report disclosed that the estimated number of high school teens hooked into vaping in 2011 started at 220,000. After the CDC’s review of data pertaining to e-cigarette use between 2011 and 2018, the number of high school teens already habitually using e-cigarettes has risen to 3.05 million.
The Truth About JUUL e-Cigarettes
Young Americans continue to believe that JUUL is nicotine-free, which is entirely not true. The JUUL Labs, the company manufacturing the sleek e-cigarette is now the subject of three legal actions for falsely advertising its product. It has been established that one JUUL cartridge or pod contains nicotine that is roughly equivalent to nicotine puffed from a full pack of 20 cigarettes.
When e-cigarettes were first introduced in 2015, nicotine content was placed at a strength of 1% to 2.4%. When JUUL entered the market, it immediately made a claim that its innovative nicotine salt can deliver nicotine at a rate that is 2.7 times faster than other e-cigarettes. That is because a JUUL pod has 5% nicotine strength.
According to reports, the trend in juuling among U.S. teens can be best described by how the youths of today express their e-cigarette inclinations. That is from, “Juuling is fun” to “I need to juul.”